Digital transformation is not just about technology; it’s about shared choices, strategies built together, and a common vision to tackle today’s challenges. In an ever-evolving world, it’s crucial to work side by side with partners who don’t impose solutions but collaborate to co-create a tailored path. We position ourselves as allies in this process, adopting an approach that emphasizes cooperation and prioritizes the client’s specific needs.

We are not just a service provider but a partner who creates value alongside companies, leveraging a method rooted in sustainability, personalized expertise, and innovative tools.

A collaborative approach

Digital transformation is not a simple sequence of predefined steps but a dynamic process that requires dialogue, understanding, and personalization. Our organization stands out for its collaborative method, enabling us to tackle every challenge with tailored strategies built alongside the client. Our three-phase approach is designed to integrate knowledge, innovation, and measurable results.

Phase 1: Assessment – Understand before acting

The first step toward a successful digital transformation is an in-depth analysis of the organization’s current state. This assessment phase is not merely about data collection but a structured process aimed at thoroughly understanding workflows, existing systems, and areas for improvement. For us, this phase serves as the foundation upon which to build a winning strategy.

Mapping workflows and analyzing systems

We emphasize meticulous mapping of business processes, a critical step to identify inefficiencies, bottlenecks, and optimization opportunities. Research from Deloitte reveals that organizations conducting a comprehensive assessment before starting digital transformation are 38% more likely to achieve tangible outcomes than those that skip this phase.

For example, our team supported a manufacturing company where workflow analysis revealed manual processes slowing production and causing waste, paving the way for automation and improved resource management.

Identifying opportunities

The assessment phase doesn’t just identify problems; it also seeks growth opportunities. These could include discovering new markets, enhancing customer experiences, or optimizing internal resource allocation. We leverage advanced analytics tools to gather data and convert it into actionable insights.

The Digital Transformation Index by Dell Technologies reports that companies utilizing advanced analytics during the assessment phase see a 30% increase in their ability to innovate, thanks to better understanding of their potential.

Stakeholder engagement

Another critical aspect of this phase is involving all organizational stakeholders. Our collaborative approach ensures that every department and function within the organization is represented, providing a comprehensive and shared vision.

Establishing baselines

Effective assessment also establishes initial metrics (baselines) that serve as benchmarks for measuring progress. This data-driven approach ensures that every subsequent step is guided by concrete numbers and measurable objectives.

Gartner states: “Initial assessment is critical for identifying technology gaps and defining a roadmap that balances ambition with feasibility.”

Phase 2: Strategic planning – Crafting a roadmap for change

Following a thorough assessment, the second phase focuses on strategic planning. This phase is not just about outlining the next steps but involves creating a personalized roadmap that integrates the specific needs of the organization with industry best practices.

Setting clear objectives

A fundamental aspect of strategic planning is defining clear and achievable goals. Our team works closely with clients to establish priorities and expected outcomes, ensuring every element of the plan aligns with the organization’s overall vision.

For instance, in collaboration with a retail chain, strategic planning helped define digital growth objectives, such as integrating e-commerce and digitizing physical stores, leading to measurable improvements in traffic and customer retention.

Customizing the roadmap

Every organization is unique, and it requires tailor-made roadmaps to address specific challenges. This involves integrating technologies, processes, and resources into a realistic and sustainable plan. For example, a resource-constrained organization might adopt a phased approach to gradually implement digital solutions.

Balancing ambition and feasibility

An all-too-common mistake in digital transformation is aiming for overly ambitious changes without considering organizational capacity. This pragmatic approach ensures that strategic plans are achievable within the defined timeline.

The MIT Sloan Management Review’s The Nine Elements of Digital Transformation reports that organizations with detailed roadmaps are 70% more likely to successfully complete their transformation compared to those with unstructured approaches.

Identifying resources

A well-crafted roadmap includes mechanisms for continuous monitoring and revision. This ensures the plan can adapt to changing market conditions or new organizational requirements.

Monitoraggio continuo

Infine, una roadmap ben progettata include meccanismi per il monitoraggio e la revisione continua. Questo garantisce che il piano possa essere adattato alle mutevoli condizioni di mercato o alle nuove esigenze aziendali.

Tony Saldanha, in Why Digital Transformations Fail, underscores the importance of having a flexible and well-structured roadmap to reduce risks and enhance success rates.

Phase 3: Execution – From plan to impact

The final phase of digital transformation is where the strategic plan translates into tangible results. It is the moment when ideas and strategies developed in the earlier phases come to life. Execution is not merely technical implementation but a collaborative and focused process that ensures every action delivers measurable and meaningful value.

Agile methodologies

Adopting agile methodologies enables us to approach execution iteratively and flexibly. Projects are divided into manageable phases, with continuous testing and adjustments to ensure alignment with objectives. According to the 13th Annual State of Agile Report, companies using agile methodologies report a 63% improvement in project quality and a reduced time-to-market.

In our case, agility is not limited to technological development but extends to the ability to quickly adapt solutions to the changing needs of clients or the market.

Leveraging advanced tools

To ensure smooth and effective execution, Frontiere leverages advanced tools, including Generative AI-based dashboarding technologies, project management systems like those in the Atlassian suite, and CI/CD (Continuous Integration/Continuous Deployment) pipelines. These tools enable real-time activity monitoring, resource optimization, and the identification of potential bottlenecks, ensuring streamlined operations and measurable results.

Forrester research highlights that companies implementing CI/CD pipelines experience a 27% productivity boost and a 20% reduction in technical errors.

Measuring and monitoring impact

The execution of a project is not complete without accurate monitoring of results. Our proposals involve a commitment to measure the impact of each initiative through pre-defined KPIs. These key performance indicators help evaluate whether the implemented solutions are generating real value and identify areas for improvement.

A concrete example of this approach was our work with a retail chain, where monitoring revealed a 35% increase in online orders with in-store pickup and a 50% boost in e-commerce site traffic. These results not only strengthen client confidence but also ensure the continuous refinement of the solutions.

Continuous client involvement

Execution is not a process that ends with technical implementation. Throughout the entire phase, the client is actively involved, ensuring that every decision is transparent and that the solutions reflect the organization's actual needs. This approach strengthens trust and fosters greater acceptance of change among internal teams.

A sustainable impact

A key aspect of execution is ensuring that solutions are sustainable in the long term. This means not only reducing waste and optimizing resources but also ensuring that the innovations introduced can be easily scaled and updated in the future. According to Capgemini's "Digital Sustainability" report, companies that integrate sustainable practices into their digital transformation see a 20% increase in customer retention and up to a 15% reduction in operational costs.

From Plan to Real Impact

The execution phase is not just a final step—it is the tangible demonstration of how a well-structured approach can deliver measurable results. With agile methodologies, advanced tools, and continuous client involvement, we ensure that every project not only meets but exceeds expectations. Most importantly, each transformation leaves a positive and lasting impact on the organization and its ecosystem.

Success Stories

Innovation in Logistics: an integrated ecosystem for Retail

A major collaboration involved a retail chain struggling with declining in-store sales and an underdeveloped online presence. Frontiere designed and implemented an e-commerce platform integrated with physical stores, creating a seamless omnichannel system.

The goal was to transform the customer experience, ensuring continuity between digital and physical channels. For example, customers could order online and pick up in-store or check product availability at nearby locations directly through the application.

Results achieved:

• Online traffic increased by 50%, with a significant rise in app-based orders.
• The option to pick up in-store boosted visits to physical locations, turning them into hubs connecting online and offline experiences.
• Customer loyalty improved by 20%, thanks to advanced CRM tools enabling personalized promotional campaigns and deeper customer engagement.

This project demonstrated how integrating technology with customer-focused strategies can not only address immediate challenges but also generate new growth opportunities.

Operational efficiency in fleet management

A luxury vehicle rental company faced significant operational challenges: poorly integrated systems, outdated real-time data, and difficulties managing a growing fleet. Frontiere began with a detailed assessment to analyze inefficiencies in workflows and map technological needs.

The intervention included:

• Automation of fleet management processes: A custom management software was introduced, enabling real-time monitoring of vehicle usage, maintenance, and availability.
• Predictive analytics: Advanced dashboards allowed the company to anticipate demand in specific regions and periods, optimizing fleet distribution and reducing operational costs.
• Technological scalability: The IT infrastructure was upgraded to support future expansion without disrupting daily operations.

Key outcomes:

• Reduced operational inefficiencies by 25%, with faster response times for customers.
• Increased customer satisfaction, thanks to a smoother and more personalized experience.
• A more sustainable fleet management system, reducing unplanned maintenance costs by 15%.

This intervention showcases how a tailored, data-driven approach can solve complex operational challenges, delivering measurable and sustainable results.

Conclusion

Digital transformation is not a static goal but a journey that demands strategic vision, collaboration, and measurable outcomes. Our organization stands out for its personalized approach, built on continuous dialogue with clients and the use of agile methodologies and innovative tools.

With an agile structure focused on sustainability, we ensure that every initiative delivers real value, swiftly adapting to market changes and exceeding expectations.

Choosing Frontiere means embarking on a growth journey that integrates technology, people, and strategies to turn digital challenges into opportunities for success.

In today’s business landscape, digital transformation is no longer a strategic choice but a fundamental necessity to compete, grow, and survive. With the evolution of digital technologies and changing customer expectations, every company must rethink its processes, business models, and strategies. Why is digital transformation so crucial?

Meeting new customer expectations

Modern customers demand seamless, personalized, and immediate experiences. Companies leveraging digital tools to meet these expectations gain a competitive edge.

Technologies such as data analytics enable businesses to better understand customer behavior, while artificial intelligence (AI) personalizes interactions, making them more engaging and effective.
Take Amazon as an example: it goes beyond selling products by using advanced algorithms to provide personalized recommendations and ensure fast deliveries. Such services are only possible due to a robust digital infrastructure.

Similarly, traditional banks have been overtaken by fintech services like Revolut or N26, which offer fully digital, user-centric banking experiences.

One compelling example is an Italian retail group supported by Frontiere. Faced with shifting consumer habits, the chain integrated an e-commerce platform with its physical stores and implemented an advanced CRM system. Customers received tailored promotions and recommendations, driving a 50% increase in online traffic and a 20% improvement in customer retention. The integration of digital tools turned physical stores into strategic assets, illustrating how digitalization enhances customer experiences.

Optimizing operational efficiency lessons

Digitalization allows companies to automate repetitive processes, improve efficiency, and reduce waste. Every sector, from logistics to manufacturing, can benefit from streamlined and interconnected systems.

Platforms for cloud-based collaboration make workflows more agile, enabling teams to access real-time information and make better-informed decisions. Logistics companies like DHL use IoT tracking systems to monitor packages and optimize delivery routes. In manufacturing, automation reduces costs while enhancing precision, as seen in Tesla's highly automated factories for electric vehicles.

Frontiere worked with a 50-year-old Italian manufacturing company facing operational inefficiencies. They implemented management software to automate processes, predictive analytics tools for real-time performance monitoring, and a direct-to-customer online platform. These interventions reduced production times by 30% and waste by 20%, enabling the company to reclaim its competitive edge in the global automotive market.

Innovating to stay relevant

Companies that fail to embrace innovation risk losing ground to competitors. Digital transformation not only enhances existing processes but also enables the creation of entirely new business models, products, and services.

Technologies like the Internet of Things (IoT) and blockchain are revolutionizing industries such as manufacturing, logistics, and finance. Spotify, for example, shifted from selling physical albums to a subscription-based streaming model, and Airbnb transformed hospitality by connecting hosts and travelers through a digital platform.

The Italian retail group previously mentioned created an omnichannel experience to meet shifting consumer behavior, turning a challenge into an opportunity for growth. Their story highlights the necessity of innovation in staying ahead of the curve.

Preparing for crises and disruptions

If the recent pandemic has taught us anything, it’s that resilience is essential. Companies that had already invested in digital solutions—like Zoom—were able to adapt quickly, continuing operations remotely or adjusting their business models to meet new market demands.

In more traditional sectors, McDonald’s serves as an excellent example. It swiftly adapted its services by implementing online ordering systems and home delivery via apps during lockdowns. These choices enabled the company to maintain revenue flow despite the closure of physical restaurants.

Digital transformation provides the tools to navigate uncertainty and respond rapidly to changes, building stronger and more flexible organizations.

The retail group supported by Frontiere implemented an online order and in-store pickup system, ensuring operational continuity during the lockdown. This approach not only preserved revenue but also strengthened customer relationships, demonstrating how critical digitalization is in overcoming crises.

Data-driven decision making

In an increasingly complex world, intuition alone is no longer sufficient. Business decisions must be based on data. Advanced analytics tools help extract valuable insights, identify trends, and predict future scenarios.

Netflix, for example, uses user data to personalize content recommendations and even develop new original productions. The series "House of Cards" was born from data analysis that identified a strong demand for political thrillers among its viewers.

Similarly, fashion retailer Zara uses real-time sales data to quickly adapt collections to consumer preferences, minimizing excess inventory and maximizing sales.

In the Italian manufacturing company supported by Frontiere, predictive analytics improved planning, reduced waste, and enhanced operational efficiency.

A data-driven company not only mitigates risks but also seizes opportunities more effectively and promptly.

Company culture as a driver of change

Digital transformation isn’t just about technology—it’s about people. A company culture that fosters experimentation, continuous learning, and collaboration is essential for success.

Microsoft reinvented its corporate culture under Satya Nadella’s leadership, shifting from internal competition to collaboration and innovation.

Lego also embraced a culture of experimentation and customer feedback, revitalizing its brand with new product lines and digital platforms like Lego Ideas, where fans can propose new sets and collaborate with the company.

Frontiere demonstrated the importance of placing people at the center during its intervention in the manufacturing company. Employee workshops turned initial fear of automation into enthusiasm, proving that transformation is an opportunity, not a threat.

Adopting digital transformation requires a mindset shift at all organizational levels, from leadership to operational teams. Investing in training and talent development is critical to ensure that employees are ready to harness digital opportunities.

Conclusion: a pathway to the future

Digital transformation is the bridge to the future. It’s not just about competing more effectively but about surviving in an ever-changing world. Investing in digital today means building an organization capable of facing tomorrow’s challenges with agility, creativity, and resilience.

Companies that embrace this transformation don’t just adapt; they thrive, becoming leaders in their industries. It’s never too late to embark on the digital journey, but every day of delay increases the gap between leaders and laggards in the market.

Embracing digital transformation doesn’t simply mean adopting new technologies; it requires a profound rethinking of how organizations operate. This process encompasses people, culture, and strategies, integrating them into a coherent and unified vision.

Digital transformation is not just a technical exercise but a journey that demands flexibility and adaptability. Every technological choice must align with business objectives, keeping values like sustainability and ethics at the forefront. This approach not only enables companies to tackle today’s challenges but also prepares them to thrive in the future.

Frontiere: a human and transparent approach

Our goal is not merely to deliver technological solutions but to help companies find a balance between innovation and sustainability. We enjoy working side by side with businesses, understanding their needs, and guiding them through a journey that has a tangible impact on their operations.

Transparency is a cornerstone of our work. Every step, decision, and development is shared: we want our partners to maintain full autonomy and control over the solutions we create together. This approach stems from the belief that real change is built on trust, not dependencies or constraints.

People are always at the center. For us, innovation means creating solutions that are not only functional but also accessible and respectful of the users’ needs. It’s a process that balances efficiency and empathy, technology and identity. Our goal is not just to improve but to do so without losing sight of the human context every innovation must serve.

Looking ahead: a conscious digital future

Technology is a powerful tool, but it is not an end in itself. We view digital as an opportunity to overcome limits and boundaries, opening new pathways for both businesses and society. Every project is designed to be useful, sustainable, and ethical because we believe progress only makes sense if it improves people’s lives.

It’s not just about innovating but doing so responsibly. We want our solutions to have a positive impact—not just for those who adopt them but for the entire ecosystem in which they operate. This is our vision of a digital future: a space that offers real possibilities without losing sight of fundamental values.

An inspiring experience

One collaboration that left a significant impression on us occurred a few years ago, just before the COVID period, with a small manufacturing company grappling with the challenges of digitalization. The initial goal was to optimize production processes with new technologies, but early discussions revealed a more complex reality: employees were afraid of losing their roles to automation.

We realized that introducing innovative tools wasn’t enough. Building a path of trust and education was essential. Together with the company, we organized workshops to explain the value of the new solutions and demonstrate how they could enhance everyone’s work, not replace it. Gradually, enthusiasm replaced fear, and it was extraordinary to witness.

Today, that company not only successfully utilizes new technologies but also has a more motivated and engaged team of employees. This experience reminds us daily how vital it is to put people at the center because true change starts there.

Conclusion

Digital transformation is never an easy path, but it can be an opportunity to create something meaningful. At Frontiere, we strive to be an ally in this journey—not just a provider but a partner, sharing ideas, challenges, and achievements.

The future isn’t built alone, but together. We’re here to make it happen.

A project highlighting the sea's new sharing mobility concept that, thanks to a dedicated App, allows people to quickly rent their own dinghy, driving it safely and freely.

When we think of Sharing Mobility we naturally think of a car, a scooter, a bike, a van or a scooter. Wouldn't it be nice to enjoy a smart and fast solution for renting a dinghy as well? 

There is a way to enjoy sharing mobility even on vacation and it is called E-Sea-Sharing! A sea of freedom all Made in Italy - write Giuseppe Labate and Claudio Fiumara, CEO and COO respectively of the parent company of the world's first boat sharing service, designed and developed to meet the needs and desires of all those travelers who want to experience the sea. 

Thanks to a dedicated App, E-sea sharing allows people to quickly rent their dinghy: just search for the nearest port and start the rental at any time. The service is currently available on the Emerald Coast and will soon land in the Cinque Terre, the Aeolian Islands and the Amalfi Coast.

It is, therefore, a project that highlights the new concept of sharing mobility of the sea. 

The innovative platform is tailor-made and reflects the specifications necessary for the delivery of the service by E-Sea Sharing itself. The App is currently available on the Apple Store and Google Play Store.

We met with the star-up's COO Claudio Fiumara and, of course aboard an inflatable boat from the E-SEA-Sharing fleet, asked him how the idea came about and what the actual benefits are for travelers.

How did the E-Sea Sharing project come about?

The innovative start-up was born in 2020 from the vision of two young entrepreneurs with a passion for the sea and technology who decided to bring these two worlds together to give boating a new look and bring it closer to the most advanced land-based mobility systems.

Giuseppe has always cultivated his passion for the sea by working with charter companies and running a tourist marina. Claudio, on the other hand, an environmental and territorial engineer and Ph.D., is a founding partner of a university spin-off and is constantly researching innovative projects. The two, following the forced stop caused by the lockdown, thus decided to form E-Sea Sharing with the aim of revolutionizing and industrializing the process of nautical leasing by launching boat sharing on the market.

What are the benefits for users of the service?

The benefits offered to the customer are many and respond to the need for easy, fast, affordable sea travel, overcoming the limitations inherent in the currently existing options.

First, the service allows anyone to have access to an opportunity that until now has been reserved for the few, due to the high cost and objective difficulties involved in owning a boat. 

The vessels, being equipped with 40-hp engines, can be used even by those who do not have a boat license. Vessels are always available, geolocated and identified by means of a mobile application, which makes it particularly easy to use the service. This allows the customer to be totally free to sail, at any time, to any route, and to release the vessel even in a different port than the one of departure.

Compared to traditional rental, E-Sea Sharing offers payment, contactless and cachless, even by the minute, so that the customer can decide to pay only for actual use.

All of this is done autonomously, without having to contact a boat owner, making boating a 360-degree experience and offering even the less experienced a chance to experience the unmooring and mooring of a vessel.

The service is monitored remotely through technological devices that aim to increase safety at sea, both for the customer and for other boaters.

E-Sea Sharing is a highly innovative and unique project in italy: helping the startup build the sharing platform, starting from our full suite of shared mobility solutions, was an exciting challenge.

Go E-Sea Sharing!

How to revolutionize the insurance industry with models and solutions to assess risk, build customer loyalty, and detect fraud? We asked our Chief Mobility Technology Officer.

The technological evolution represented by the combination of Internet of Things (IoT), Artificial Intelligence (AI), and Automation has proven to be a winning bet in several industries. In the insurance field, particularly in Insurance Telematics, these emerging technologies offer unprecedented opportunities to improve efficiency, reduce costs and provide better service to customers. 

We recently interviewed our own Marco D'Ambrosio on the topic, who provided us with a broad and comprehensive overview of why to take a specific approach and the resulting benefits for companies that choose to integrate these three technologies.

Marco, how would you define with one adjective the integrated use of Internet of Things (IoT), Artificial Intelligence (AI) and Automation in Insurance Telematics?

"Disruptive" is the adjective I use most often to qualify the approach that Insurance Telematics offers to risk management in the insurance industry, bringing benefits to both companies and customers. The integration of IoT, Artificial Intelligence and automation creates new opportunities for improving efficiency, reducing costs and offering personalized service. Insurance companies that adopt these innovative solutions will be able to remain competitive and provide added value to their customers in an ever-changing market.

Point us to four significant use cases that help us understand the benefits of the integrated approach of IoT, AI and Automation in Insurance Telematics?

1. I would definitely start with Risk Assessment and Rates. Through the use of drivers' driving data collected through telematics devices, it is possible to quantify customers' risk in real time. This data allows insurance companies to set rates appropriate to each customer's driving profile. With detailed risk analysis, prudent drivers can be rewarded with lower rates, thus incentivizing responsible and safe driving behavior. In addition, this innovation can support coaching actions, helping drivers adopt responsible behavior with a significant impact on traffic accident prevention, thus contributing to greater road safety and positive social impact.

2. There is also an objective advantage in Demand Management. Process automation based on customer data enables more efficient insurance claims management. With the integration of AI and automation, it is possible to automate the prioritization of claims based on importance and automatically approve those that are simple and well documented. This not only speeds up the claims handling process, but also improves customer satisfaction by reducing waiting time and simplifying the claims process. However, I always emphasize that automation does not completely replace human involvement, but complements it. Claims evaluation and approval can be supported by AI systems, but human oversight is always needed to ensure accurate analysis and make appropriate decisions.

3. A third winning use case? Certainly that, in the long run, of customer retention: the use of customer behavioral data makes it possible to identify the likelihood that a customer will switch to competitors. The information gathered can be used to reach at-risk customers and provide them with personalized offers. Through targeted marketing strategies and appropriate incentives, insurance companies can actively work to retain acquired customers, thereby improving retention and reducing churn rates. However, never forget that an ethical and responsible approach to the use of customer data is always a priority: it is mandatory to respect customer privacy and ensure the security of personal information.

4. Then there is a fourth use case I would like to mention: the use of integrated Insurance Telematics for fraud detection. The fight against fraud is a common challenge in both the banking and insurance sectors. The use of AI-based predictive models enables insurance companies to estimate the probability that a claim is fraudulent. These claims can be targeted for further investigation, thereby reducing losses caused by fraudulent behavior. Automation of fraud detection processes helps prevent and counter fraud attempts, ensuring greater reliability and integrity in the insurance industry. As with the previous point, fraud detection must be balanced with the protection of customer privacy. Insurance companies must ensure compliance with data privacy regulations and ensure that they use customer information only for legitimate and legal purposes, such as fraud prevention.

Thank you Marco! A truly comprehensive review that shines a spotlight on several aspects of Smart Mobility that are absolutely effective for companies wishing to access integrated and innovative technology solutions. One last suggestion for those who will read this interview?

My dispassionate suggestion, for anyone who feels like embarking on a path of business innovation, is to contact us. At Frontiere, we are constantly working to facilitate access to innovations in all market sectors and, therefore, to innovative business models. It is the principle that has always guided our research and development and that makes our approach to smart mobility and risk management in the insurance industry disruptive.